Big Data means big value. The potential of data-driven innovation, both economic and social, continues to grow alongside development and improvement of the technology for data analysis. At the Big Data & Analytics conference, Prof. Dr. Pieter Ballon will guide us through the topic of data driven innovation in a competitive marketplace, using smart cities as business case: No data, no smart cities. Thankfully technology is mature enough to process all information needed. Next to this session we also have Bart Vandereijt from Carrefour talking about Hyper personalization in offers and targeting and the link with data. Bart is in charge of the 360 customer data and analytical marketing scope at Carrefour Belgium. From defining the customer data and information strategy, to the development, generation, effective exploitation, monetization and governance of the loyalty program data.
Big Data & Analytics Conference Belgium
Date: Thursday, December 7th 2017
Location: The Montil | Affligem
Costs: Free for End-Users*
Why should you attend?
- Free admission meeting and inspiration place for directors, managers and/or seniors involved with data, intelligence and analytics. (BI/ BA managers, Business/ Data Analysts, IT/ information managers, Marketing/Customer insights manager, Data Scientists e.g.)
- High quality conference programme with keynote speakers such as Bart Vandenreijt (Carrefour Belgium) and Pieter Ballon (IMEC) and insights into the latest developments regarding data and analytics in terms of data-driven innovation, predictive analytics, data science, data compliance,
- Plenty of room fornetworking: at the network plaza, conversation emerges between peers and experts (prior scheduled using our unique online EventManager-tool or originated spontaneously) and by participating in the interactive session during the plenary programme inspiring encounters arise within seconds!