Entries by Datalumen

HOW A BELGO-GLOBAL BIOPHARMACEUTICAL COMPANY ACCELERATES LIFE-SAVING DRUG DISCOVERIES BY REDUCING QUERY LATENCY 30X

Discovering new medical therapies and drugs is a complex and time-consuming process. High-performance computing and interactive data analytics can make a substantial difference and  accelerate discovery and time-to-market.UCB  is a multinational biopharmaceutical company headquartered in Brussels. UCB focuses primarily on research and development, specifically involving medications centered on epilepsy, Parkinson’s disease, and Crohn’s disease. The […]

THE MARKETING DATA JUNGLE

Customer & household profiling, personalization, journey analysis, segmentation, funnel analytics, acquisition & conversion metrics, predictive analytics & forecasting, …  The marketing goal to deliver a trustworthy and complete insight in the customer across different channels can be quiet difficult to accomplish.A substantial amount of marketing departments have chosen to rely on a mix of platforms […]

CHANGE & DATA GOVERNANCE – TAKE A LEAP FORWARD

A successful data governance initiative is based on properly managing the People, Process, Data & Technology square. The most important element of these four is undoubtedly People. The reason for that is that at the end it boils down to people in your organization to act in a new business environment. This always implies change […]

TOP 5 DATA GOVERNANCE MISTAKES & HOW TO AVOID THEM

The importance of data in a digital transformation context is known to everyone. Actually getting control and properly governing this new oil does not happen automatically. In this article we have summarized the top 5 Data Governance mistakes and also give you a number of tips on how to avoid them.1. Data Governance is not […]

THE GDPR BUSINESS VALUE ROADMAP

Getting a good understanding of the requirements but also the opportunities and business value is not easy. We designed a GDPR business value roadmap to help you with this and also make you understand what capabilities you need to get the job done.   Complete the form and download this Datalumen infogram (A3 PDF). The Datalumen […]

CDO EXCHANGE 2020 – KEY TAKEAWAYS

Given the circumstances we all need to face nowadays, CDO Exchange 2020 was organized last week in an adjusted online way. Regardless of the non-traditional approach, this still turned out to be an interesting forum for leaders active in the data domain (CDO – Chief Data Officers and others). The event was chaired by Bloor Research […]

SUMMER READING TIP

Summer is here and the longer days it brings means more time available to spend with a ripping read. That’s how it ideally works at least. We selected 3 valuable books worth your extra time. The Chief Data Officer’s PlaybookThe issues and profession of the Chief Data Officer (CDO) are of significant interest and relevance to organisations […]